Insights
Insight-driven, quality-focused content written by the experts.
AI, Digital Marketing
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
Travel & Transport, AI
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry. As user behaviour shifts, technologies mature,... Read more
Events, Travel & Transport
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape, and the way people search and book is changing fast. In this webinar, discover how Google is adapting to this... Read more
Travel & Transport, Digital Marketing
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus for brands that want to stand out. SEO (Search Engine Optimisation) remains one of the top ways to attract high-intent... Read more
Digital Marketing
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms, hotels must adopt advanced marketing strategies to stay ahead. A well-constructed digital marketing plan can significantly boost online visibility, increase... Read more
Financial Services, Digital Marketing
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more