Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, CRM & Data
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
Remarkable News, Digital Marketing
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
Content & Experience, CRM & Data
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Channel Optimisation, Digital Marketing
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
Ecommerce, Digital Marketing
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
Financial Services, Agentic Orchestration
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...
Manufacturing, Content & Experience
December 2, 2021
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been...
Manufacturing, Channel Optimisation
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
Manufacturing, Channel Optimisation
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...
Agentic Orchestration, Channel Optimisation
May 26, 2021
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking...
CRM & Data, Strategy & Consulting
September 2, 2020
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of...
Travel & Transport, Content & Experience
March 16, 2020
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the...