Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more
Customer Experience (CX), Digital Marketing & Media
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
Content Operations, CRM & Data
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital tools to change how a business operates fundamentally. It involves using digital technology to streamline processes, improve efficiency, enhance customer... Read more
Remarkable News, Customer Experience (CX)
Sagittarius Receives an Award for Partnering Excellence at E3 CX Conference in Riyadh
Sagittarius is thrilled to announce our recent recognition at the E3 CX Conference in Riyadh. The esteemed Partnering Excellence award was awarded to Sagittarius, further highlighting our exceptional talent and dedication to delivering outstanding projects in the Kingdom. The Partnering... Read more
Remarkable News, Customer Experience (CX)
Client Partner at Sagittarius inducted into BIMA 100
We are thrilled to announce that Dan Willis, Client Partner at Sagittarius, has been selected for induction into the prestigious BIMA 100 in the Client Services and Project Management category. The BIMA (British Interactive Media Association) 100 is an illustrious... Read more
Content Operations, Digital Marketing & Media
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more
Digital Marketing & Media, Performance Marketing
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of the most prominent. Automotive digital marketing strategy has become crucial for automotive parts suppliers to attract and retain customers. With... Read more