Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Digital Marketing
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Ecommerce, Channel Optimisation
June 8, 2023
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...
Travel & Transport, Content & Experience
June 7, 2023
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the...
Ecommerce, Events
May 24, 2023
3 key takeaways from Seamless Middle East
Over the last two days, Dubai has played host to one of the most anticipated events in digital commerce: Seamless...
Agentic Orchestration, Content & Experience
May 18, 2023
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content...
Content & Experience, Digital Marketing
May 16, 2023
Web Accessibility: Empowering Digital Experiences with Remarkable
Here at Remarkable, we believe web accessibility is vital. As such, I’d like to share with you the importance of...
Content & Experience, Optimizely
May 15, 2023
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on...
Financial Services, Content & Experience
May 10, 2023
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation...
Content & Experience, Digital Marketing
May 4, 2023
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content...
Manufacturing, Channel Optimisation
May 4, 2023
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of...
Events, Content & Experience
April 27, 2023
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th...
Content & Experience, Experience Platforms & Operations
April 24, 2023
10 Steps to Migrate to Sitecore XM Cloud
The release of Sitecore Experience Manager Cloud, commonly referred to as XM Cloud, in 2022 represented Sitecore’s continued focus and...