Insights

Insight-driven, quality-focused content written by the experts.

Remarkable News, Customer Experience (CX)

Sitecore MVPs 2024

Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with several MVPs named for the first time. This includes the youngest MVP in Sagittarius history, Optimisation Executive, Issy Stephen. The... Read more
CRM & Data, CX Strategy & Transformation

4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success

A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions at every touchpoint. The integration of a CRM system tailored to the unique needs and objectives of a business is... Read more
AI & Automation, CRM & Data

AI in Customer Service: What is It & Why Do You Need It?

Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the integration of Artificial Intelligence (AI) in Customer Service is no longer a futuristic concept but a concrete reality. This integration... Read more
AI & Automation, CRM & Data

Why Data Analysis is Key to Making Strategic Marketing Decisions

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Travel & Transport, AI & Automation

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Customer Experience (CX), Design and Build

Sitecore XM Cloud Forms

A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are one of those fundamental parts of a website. They let your customers do things like get in touch with you,... Read more
Travel & Transport, Customer Experience (CX)

Travel Web Page Design Tips

First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design can make or break your success. If customers don’t recognise your brand, struggle to navigate or can’t trust the website... Read more
Travel & Transport, Commerce & Experience Platforms

Travel Ecommerce Platform Essentials

The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic travel ecommerce platform tailored to the unique and complex needs of their customers.  In this blog, we are looking at... Read more

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