Insights

Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more

99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more

Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond. “Usually recessions sneak up on us. CEOs never talk about recessions,” says economist Mark Zandi of Moody’s Analytics. “Now it... Read more

The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to minimise this disruption and instability by prioritising customer experience and securing their supply chain. And they’re investing in digital marketing... Read more

Have you noticed a change in your buyer’s behaviour since the pandemic? Business customers are now taking the buying journey into their own hands, researching and purchasing without picking up the phone. Watch our new video to find out why... Read more

The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more