Insights
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Events, CRM & Data
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its leadership position in... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising and delivering content to your target audience is key to success in the digital world. Crafting a captivating digital experience... Read more
Customer Experience (CX), Optimizely
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions, such as subscribing to a newsletter, adding products to a cart, or filling out a contact form. Conversion rate Optimisation... Read more
Customer Experience (CX), Optimizely
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%. By comparing two versions of a webpage, email, or advertisement, organisations can identify which elements resonate better with their audience,... Read more
Remarkable News, Customer Experience (CX)
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with several MVPs named for the first time. This includes the youngest MVP in Sagittarius history, Optimisation Executive, Issy Stephen. The... Read more
AI & Automation, CRM & Data
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the integration of Artificial Intelligence (AI) in Customer Service is no longer a futuristic concept but a concrete reality. This integration... Read more