Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Digital Marketing & Media
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean, and how might this affect your digital advertising? What is the Digital Markets Act (DMA)? The implementation of the Digital... Read more
AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Remarkable News, Customer Experience (CX)
YPO Wins Best B2B Ecommerce Website
Sagittarius, a leading digital agency, is thrilled to announce that our work with a long-standing client, YPO, a leading public sector procurement organisation, has received the ultimate recognition by being awarded Best B2B Ecommerce Website of the year at the... Read more
Ecommerce, Commerce & Experience Platforms
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes by 15% to 20% across the market.” Inflation outpacing wages, fewer first-time buyers, and falling housing prices deterring people from... Read more
AI & Automation, CRM & Data
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for harnessing the power of Sitecore Send in your email marketing endeavours, exploring Sitecore Send’s Email Lists and Campaigns. Let’s continue... Read more
Financial Services, Content Operations
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into... Read more
Remarkable News, Content Operations
Google September Helpful Content Update 2023 – How Does This Impact My Site?
Google has announced the rollout of their September 2023 Helpful Content Update which is set to wrap up soon – but what does this mean for your site and it’s content? It’s been a busy few months for Google. This... Read more