Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Content & Experience
February 17, 2020
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up...
Content & Experience, Optimizely
September 2, 2019
What does Digital Transformation really mean and how do you go about it?
According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent...
Manufacturing, Channel Optimisation
January 22, 2019
CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY
The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This...
Ecommerce, Channel Optimisation
November 12, 2018
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth...
Content & Experience, CRM & Data
May 8, 2018
Will GDPR Affect The Way Websites Are Built?
You’re probably already aware that the General Data Protection Regulation (GDPR) will come into effect on the 25th May. Especially...
Channel Optimisation, Content & Experience
May 8, 2018
Why Are Page Load Speeds So Important For User Experience?
There are many elements that play a pivotal role to the overall success of your website, from an aesthetically appealing...