Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Customer Experience (CX)
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design can make or break your success. If customers don’t recognise your brand, struggle to navigate or can’t trust the website... Read more
Travel & Transport, CRM & Data
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49% of the global population, it transforms the way organisations connect with their audience. Airlines, with their global reach and constant... Read more
Travel & Transport, Content Operations
Seo Travel Tips: Key Trends for 2024
SEO travel trends hinge on authenticity, emerging search intelligence and multi-channel strategy for 2024. Staying ahead of the curve is crucial for brands aiming to shine amidst the sea of digital and AI-aided content. For travel brands and airlines, SEO... Read more
Commerce & Experience Platforms, Customer Experience (CX)
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر كل نقطة اتصال. تتمتع Optimizely، المعروفة سابقًا باسم Episerver، بمجموعة ميزات وقدرات مدهشة تمنح المنظمات في جميع القطاعات القدرة على... Read more
CRM & Data, Customer Experience (CX)
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more
CRM & Data, Customer Experience (CX)
5 Key Steps to Achieving Seamless Sales and Marketing Alignment
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging strengths, they create a unified approach that resonates with customers, propelling the organisation forward. This alignment is about a shared... Read more
CRM & Data, Customer Experience (CX)
Salesforce for Small Businesses: Cost-Effective CRM Solutions
In today’s dynamic and competitive business environment, effective customer relationship management is paramount for small businesses and startups. Salesforce, a reputable CRM platform, offers affordable solutions tailored to the unique needs of smaller enterprises. If you’re a small business owner,... Read more