Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Salesforce
February 23, 2024
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...
CRM & Data, Human Enablement
February 21, 2024
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic...
Ecommerce, Channel Optimisation
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
CRM & Data, Salesforce
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
Channel Optimisation, Content & Experience
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
Remarkable News, Content & Experience
February 9, 2024
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...
CRM & Data, Human Enablement
February 4, 2024
4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success
A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions...
Agentic Orchestration, CRM & Data
February 4, 2024
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...
CRM & Data, Digital Marketing
February 4, 2024
Why Data Analysis is Key to Making Strategic Marketing Decisions
Travel & Transport, Agentic Orchestration
January 31, 2024
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...
Content & Experience, CRM & Data
January 29, 2024
Sitecore XM Cloud Forms
A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are...
Travel & Transport, Content & Experience
January 24, 2024
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design...