Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to differentiate themselves. In fact, companies that implement strong personalisation earn 40% more than those who don’t. This has made experimentation... Read more
Travel & Transport, AI & Automation
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation emerges as a strategic imperative, now more than ever. To improve customer experience, enhance airline performance, and maintain competitiveness, an... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful website is only half the battle. Ensuring optimal performance is critical. A slow, complicated or generic website will cause frustration... Read more
Travel & Transport, CRM & Data
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Optimizely, Personalisation & CRO
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or leads. This is where Conversion Rate Optimisation (CRO) comes in. With only 22% of businesses being happy with their current... Read more
Events, Customer Experience (CX)
SUGMEA
We spoke to Issy Stephen, about her experience at Sitecore DX and presenting at SUGMEA in February. Issy is the youngest-ever Sitecore Strategy MVP and specialises in optimisation and digital strategy. “I recently had the incredible opportunity to attend Sitecore... Read more