Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content & Experience
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
Travel & Transport, CRM & Data
January 10, 2024
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...
Travel & Transport, Channel Optimisation
January 10, 2024
Seo Travel Tips: Key Trends for 2024
SEO travel trends hinge on authenticity, emerging search intelligence and multi-channel strategy for 2024. Staying ahead of the curve is...
Content & Experience, Experience Platforms & Operations
January 8, 2024
What is Optimizely?
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce...
Content & Experience, Experience Platforms & Operations
January 8, 2024
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر...
CRM & Data, Digital Marketing
January 7, 2024
5 Key Steps to Achieving Seamless Sales and Marketing Alignment
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging...
Agentic Orchestration, Optimizely
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
Travel & Transport, Digital Marketing
January 3, 2024
Marketing for Tourism: The Biggest Mistakes
The tourism sector is soaring. More and more people are looking for their escape from reality heading into the new...
Ecommerce, Content & Experience
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
Travel & Transport, Channel Optimisation
December 21, 2023
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of...
Content & Experience, Experience Platforms & Operations
December 8, 2023
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...
Digital Marketing, Sitecore
November 28, 2023
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean,...