Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data
May 10, 2022
The 5 key benefits of working with a Business Analyst.
Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills,...
CRM & Data, Sitecore
March 20, 2022
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future...
Agentic Orchestration, Channel Optimisation
March 7, 2022
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making...
CRM & Data, Experience Platforms & Operations
February 28, 2022
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...
Contentful, CRM & Data
January 28, 2022
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies...
Channel Optimisation, CRM & Data
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
Channel Optimisation, CRM & Data
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Agentic Orchestration, CRM & Data
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...
Channel Optimisation, CRM & Data
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
CRM & Data, Digital Marketing
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...
Agentic Orchestration, Digital Marketing
May 26, 2021
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking...
CRM & Data, Experience Platforms & Operations
September 2, 2020
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of...