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Insight-driven, quality-focused content written by the experts.

Content & Experience, Optimizely

April 18, 2024

Optimizely Content Marketing Platform

Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh...

AI Agents & Automation, CRM & Data
Events, AI Agents & Automation

April 15, 2024

SUGCON Key Takeaways

It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this...

Human Enablement & Training, Sitecore

April 10, 2024

Sitecore Partners

So, you’ve decided to leverage Sitecore’s powerful CMS to take your digital presence to the next level. Excellent choice! Having...

Travel & Transport, Content & Experience

April 9, 2024

Digital Marketing in the Aviation Industry

In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and...

CRM & Data, Digital Marketing

April 9, 2024

Salesforce Marketing Cloud Pricing – The Ultimate Guide

Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage...

Ecommerce, Experience Platforms & Operations

April 7, 2024

BigCommerce Pricing

BigCommerce stands out as a cloud-based ecommerce platform that offers a robust set of tools designed to build, run, and...

CRM & Data, Salesforce
Travel & Transport, CRM & Data

March 29, 2024

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...

Channel Optimisation, Content & Experience

March 28, 2024

Optimizely vs Dynamic Yield

In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...

Financial Services, CRM & Data
CRM & Data, Digital Marketing

March 24, 2024

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending...

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