Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Strategy & Consulting
January 2, 2024
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations....
Ecommerce, Content & Experience
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
Travel & Transport, Channel Optimisation
December 21, 2023
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of...
Ecommerce, Channel Optimisation
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
Digital Marketing, Sitecore
November 28, 2023
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean,...
Ecommerce, CRM & Data
November 24, 2023
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...
Ecommerce, AI Agents & Automation
November 16, 2023
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus...
CRM & Data, Experience Platforms & Operations
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...
Ecommerce, AI Agents & Automation
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
Ecommerce, Channel Optimisation
November 7, 2023
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...
AI Agents & Automation, Content & Experience
November 3, 2023
Opal AI: Your New Virtual Assistant
Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and...
Ecommerce, Content & Experience
November 2, 2023
Designing the perfect basket: The hidden secret of e-commerce success
Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when...