Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, Experience Platforms & Operations
April 24, 2024
What is Sitecore?
Sitecore is a powerful technology, chosen by over 11500 businesses (and counting) designed to help global brands create online experiences...
Ecommerce, Travel & Transport
April 21, 2024
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In...
Content & Experience, Optimizely
April 18, 2024
Optimizely Content Marketing Platform
Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh...
Events, Agentic Orchestration
April 15, 2024
SUGCON Key Takeaways
It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this...
Travel & Transport, Content & Experience
April 9, 2024
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and...
CRM & Data, Digital Marketing
April 9, 2024
Salesforce Marketing Cloud Pricing – The Ultimate Guide
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage...
Travel & Transport, CRM & Data
March 29, 2024
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...
Channel Optimisation, Content & Experience
March 28, 2024
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...
CRM & Data, Digital Marketing
March 24, 2024
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending...