Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Strategy & Consulting
January 7, 2024
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your...
CRM & Data, Strategy & Consulting
January 7, 2024
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses...
Agentic Orchestration, Optimizely
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
Manufacturing, Travel & Transport
January 4, 2024
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...
Travel & Transport, Agentic Orchestration
January 4, 2024
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When...
CRM & Data, Strategy & Consulting
January 4, 2024
Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences. This article...
Agentic Orchestration, CRM & Data
January 4, 2024
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and...
Agentic Orchestration, CRM & Data
January 4, 2024
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel...
CRM & Data, Strategy & Consulting
January 4, 2024
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business...
Agentic Orchestration, CRM & Data
January 3, 2024
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions,...
Ecommerce, Agentic Orchestration
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
CRM & Data, Strategy & Consulting
January 2, 2024
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations....