Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Channel Optimisation
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
CRM & Data, Salesforce
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
Channel Optimisation, Content & Experience
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
Remarkable News, Content & Experience
February 9, 2024
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...
CRM & Data, Human Enablement & Training
February 4, 2024
4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success
A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions...
CRM & Data, Digital Marketing
February 4, 2024
Why Data Analysis is Key to Making Strategic Marketing Decisions
Travel & Transport, AI Agents & Automation
January 31, 2024
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...
Travel & Transport, AI Agents & Automation
January 31, 2024
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...
Travel & Transport, CRM & Data
January 10, 2024
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...
Travel & Transport, Channel Optimisation
January 10, 2024
Seo Travel Tips: Key Trends for 2024
SEO travel trends hinge on authenticity, emerging search intelligence and multi-channel strategy for 2024. Staying ahead of the curve is...
CRM & Data, Human Enablement & Training
January 7, 2024
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions,...