Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Digital Marketing
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Ecommerce, Channel Optimisation
June 8, 2023
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...
CRM & Data, Human Enablement & Training
May 24, 2023
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital...
AI Agents & Automation, Content & Experience
May 18, 2023
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content...
Financial Services, Content & Experience
May 10, 2023
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation...
Ecommerce, AI Agents & Automation
April 20, 2023
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very...
AI Agents & Automation, Content & Experience
April 18, 2023
4 Ways ChatGPT Can Increase Productivity in UX
Have you ever wondered how you could use large language models to streamline your process as a UX designer? Have...
CRM & Data, Digital Marketing
April 4, 2023
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool...
Ecommerce, AI Agents & Automation
January 19, 2023
HOW TO RECESSION PROOF YOUR ECOMMERCE BRAND
Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond....
Content & Experience, CRM & Data
October 18, 2022
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
Travel & Transport, AI Agents & Automation
September 22, 2022
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised...