Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
October 11, 2023
Optimizely Experimentation: A Comprehensive Guide To The Leading Platform
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely....
Remarkable News, Content Operations
September 26, 2023
Google September Helpful Content Update 2023 – How Does This Impact My Site?
Google has announced the rollout of their September 2023 Helpful Content Update which is set to wrap up soon –...
Ecommerce, Commerce & Experience Platforms
September 21, 2023
Time is running out: Essential strategies for B2B Black Friday 2023
As we approach Black Friday 2023, the clock is ticking for B2B brands to finalise their strategies and make the...
Optimizely, Personalisation & CRO
September 19, 2023
Optimizely vs Sitecore
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market...
Events, AI & Automation
September 19, 2023
7 Learnings from BrightonSEO 2023
BrightonSEO is one of the world’s leading digital marketing conferences, and this year’s event did not disappoint! With over 10,000...
Financial Services, Digital Marketing & Media
September 6, 2023
Marketing for Asset Management Firms: Strategies to Drive Growth and Digital Transformation
Asset management firms play a crucial role in managing investments and wealth for clients. In the highly competitive financial services...
Customer Experience (CX), Personalisation & CRO
August 30, 2023
Personalisation capabilities of XM Cloud
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look...
Ecommerce, Commerce & Experience Platforms
August 29, 2023
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...
Commerce & Experience Platforms, CRM & Data
August 27, 2023
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry...
Customer Experience (CX), Optimizely
August 16, 2023
Optimizely Personalisation
How To Create Unique Experiences For Your Site Users There are a list of factors that contribute to great user...
Commerce & Experience Platforms, CX Strategy & Transformation
August 16, 2023
Code and content for composable products
As Sitecore Developers, we have become used to the Helix style of organising our solutions in Visual Studio. But what...
Commerce & Experience Platforms, Optimizely
August 10, 2023
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by...