Insights

Insight-driven, quality-focused content written by the experts.

Travel & Transport, Commerce & Experience Platforms

Travel Ecommerce Platform Essentials

The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic travel ecommerce platform tailored to the unique and complex needs of their customers.  In this blog, we are looking at... Read more
Travel & Transport, CRM & Data

Airlines And Social Media

Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49% of the global population, it transforms the way organisations connect with their audience. Airlines, with their global reach and constant... Read more
Commerce & Experience Platforms, Optimizely

What is Optimizely?

Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce tools all designed to help get the most out of their digital platform. The platform gives organisations sector-wide the power... Read more
Commerce & Experience Platforms, Customer Experience (CX)

ما هي Optimizely ؟

Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر كل نقطة اتصال. تتمتع Optimizely، المعروفة سابقًا باسم Episerver، بمجموعة ميزات وقدرات مدهشة تمنح المنظمات في جميع القطاعات القدرة على... Read more
CRM & Data, Customer Experience (CX)

The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.

In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more
AI & Automation, Customer Experience (CX)

Digital Platform Strategy

Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more
Travel & Transport, Commerce & Experience Platforms

Travel Industry Poised to Benefit from Web 3.0 & Blockchain

  Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and... Read more
Commerce & Experience Platforms, CRM & Data

How companies can use data to drive smarter business decisions

  Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies of all sizes make better use of their data and realise the value that is locked within it. Unify enables... Read more

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