Insights
Insight-driven, quality-focused content written by the experts.
Digital Marketing, Experience Platforms & Operations
January 27, 2023
An (Almost) Definitive List of 100 Top AI Tools & Platforms for Marketing
There has been an unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing...
Financial Services, Content & Experience
January 11, 2023
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales...
Content & Experience, Digital Marketing
December 22, 2022
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest...
Channel Optimisation, Content & Experience
December 22, 2022
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about...
Remarkable News, Channel Optimisation
December 14, 2022
Sagittarius wins SearchStax Partner Excellence Award
Sagittarius announces its win at the SearchStax Partner Excellence Awards 2022 for delivering a multi-lingual search experience for one of...
Manufacturing, Content & Experience
November 22, 2022
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to...
Channel Optimisation, Content & Experience
October 24, 2022
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired...
Ecommerce, Channel Optimisation
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Manufacturing, Channel Optimisation
October 20, 2022
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of...
Manufacturing, Channel Optimisation
October 6, 2022
3 REASONS B2B MANUFACTURERS SHOULD INVEST IN THEIR ONLINE EXPERIENCE
Have you noticed a change in your buyer’s behaviour since the pandemic? Business customers are now taking the buying journey...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
Ecommerce, Manufacturing
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...