Insights

In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing consumer demand for personalised experiences is highlighted by the fact that 71% of consumers expect companies to deliver personalised interactions,... Read more

In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With 69% of customers craving just that: a seamless journey across all touchpoints. This is where a Digital Experience Platform (DXP)... Read more

For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform. Surpassing Sitecore and Drupal with considerable distance whilst closing in on Adobe.  Optimizely (formerly Episerver) was first recognised in 2015... Read more

The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one name that consistently emerges at the forefront is BigCommerce. But, what is BigCommerce, and why is it the platform of... Read more

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising and delivering content to your target audience is key to success in the digital world. Crafting a captivating digital experience... Read more