Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, Optimizely
May 15, 2023
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on...
Manufacturing, Channel Optimisation
May 4, 2023
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of...
Ecommerce, Agentic Orchestration
April 20, 2023
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very...
Channel Optimisation, Optimizely
April 5, 2023
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end...
CRM & Data, Digital Marketing
April 4, 2023
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool...
Channel Optimisation, Content & Experience
March 29, 2023
6 COMPETITIVE ADVANTAGES SUSTAINABLE WEBSITE CAN GIVE YOUR BRAND
With hundreds of other priorities, sustainability can often be seen as a tick box exercise that companies feel they should...
Ecommerce, Channel Optimisation
March 24, 2023
GETTING YOUR WEBSITE RAMADAN-READY: A GUIDE TO FORGING LONG LASTING RELATIONSHIPS WITH YOUR CUSTOMERS DURING RAMADAN
Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance...
Financial Services, Digital Marketing
March 22, 2023
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a...
Experience Platforms & Operations, Optimizely
February 20, 2023
Why Optimizely?
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an...
Channel Optimisation, Content & Experience
February 20, 2023
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of...
Manufacturing, Channel Optimisation
February 20, 2023
CONTENT MARKETING FOR MANUFACTURING COMPANIES: WHERE DO YOU BEGIN?
For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses...
Experience Platforms & Operations, Optimizely
February 3, 2023
Optimizely Cost: How Much Does Optimizely Cost?
If you’ve landed here, you’re most likely considering changing your organisation’s website technology – or you’re looking for top-tier experimentation...