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Insights

Insight-driven, quality-focused content written by the experts.

Ecommerce, Travel & Transport

April 25, 2024

Travel Ecommerce – 5 Top Tips for Brands in 2024

In an era where digital innovation dictates market trends, travel ecommerce stands at the forefront of this evolution, capturing the...

Property and Hospitality, Travel & Transport

April 25, 2024

Hiring a Hotel Digital Agency

With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive....

Content & Experience, Experience Platforms & Operations

April 24, 2024

What is Sitecore?

Sitecore is a powerful technology, chosen by over 11500 businesses (and counting) designed to help global brands create online experiences...

Ecommerce, Travel & Transport

April 21, 2024

BigCommerce Travel Sites – A Digital Marketing Guide

The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In...

Content & Experience, Optimizely

April 18, 2024

Optimizely Content Marketing Platform

Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh...

Events, Agentic Orchestration

April 15, 2024

SUGCON Key Takeaways

It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this...

Travel & Transport, Content & Experience

April 9, 2024

Digital Marketing in the Aviation Industry

In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and...

CRM & Data, Digital Marketing

April 9, 2024

Salesforce Marketing Cloud Pricing – The Ultimate Guide

Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage...

Channel Optimisation, Content & Experience

March 28, 2024

Optimizely vs Dynamic Yield

In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...

CRM & Data, Digital Marketing

March 24, 2024

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending...

Remarkable News, CRM & Data

March 20, 2024

ISO 27001 Certification For Ultimedia

At Ultimedia, exceptional digital marketing strategies and web development go hand in hand with robust information security practices. We’re proud...

Travel & Transport, Content & Experience

March 18, 2024

Airline Digital Transformation

Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...

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