Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, CX Strategy & Transformation
Overcoming the Discovery Disconnect: Championing Customer Input for Lasting Impact
Customers are the very people our websites are built for, yet too often, their voices are left out of the conversations that shape these experiences. Between what customers truly need and what businesses assume they need lies a gap –... Read more
Financial Services, Commerce & Experience Platforms
Scaling Financial Services Websites via Shared Templates in Optimizely CMS
Delivering scalable, secure, and high-performing Optimizely websites across a complex digital estate. In financial services, digital consistency isn’t just a technical challenge, it’s a strategic and legal imperative. For organisations like Just Group plc, managing a portfolio of websites across... Read more
AI & Automation, Commerce & Experience Platforms
Unlock the Power of Optimizely CMS 12: Why Now is the Time to Upgrade
Upgrading Optimizely CMS for the Modern Digital Experience For organisations on previous version of the Optimizely CMS, the shift to CMS 12 represents more than a version change: it’s a strategic upgrade to a modern, secure, and future-proof platform. Businesses... Read more
AI & Automation, Content Operations
Why Your DAM Isn’t Delivering, and How to Fix It
Digital Asset Management (DAM) systems promise streamlined workflows, brand consistency, and faster content delivery. Yet many organisations find their DAM underdelivers, becoming a glorified storage folder rather than a strategic engine. If your DAM feels more like a digital dumping... Read more
Remarkable News, Commerce & Experience Platforms
Remarkable Lands Sitecore XM Cloud Specialisation
Big news: Remarkable has officially earned the Sitecore XM Cloud (XMC) Specialisation, and we couldn’t be more thrilled. This isn’t just another badge. It’s recognition of the real work we’ve been doing to help brands modernise their digital platforms, move... Read more
AI & Automation, Performance Marketing
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more
AI & Automation, Content Operations
AI’s Rapid Evolution: Embrace the Change
Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating a sense of uncertainty about the future. As AI continues to develop, many people find themselves unsure of what to... Read more
Ecommerce, AI & Automation
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more