Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Customer Experience (CX)
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more
Events, Travel & Transport
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape, and the way people search and book is changing fast. In this webinar, discover how Google is adapting to this... Read more
Travel & Transport, Customer Experience (CX)
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus for brands that want to stand out. SEO (Search Engine Optimisation) remains one of the top ways to attract high-intent... Read more
Travel & Transport, AI & Automation
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global environmental consciousness. It seems that the travel and tourism industry is starting to level-out again and travel in 2024 has... Read more
Travel & Transport, Content Operations
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, Commerce & Experience Platforms
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more