Cystic Fibrosis Trust
A charity needing to speak sensitively to multiple distinct audiences through a single digital destination. Remarkable used Sitecore personalisation to make every visit feel relevant.
A charity needing to speak sensitively to multiple distinct audiences through a single digital destination. Remarkable used Sitecore personalisation to make every visit feel relevant.
Being a charity that supports cystic fibrosis audiences, there was a need to sensitively communicate to multiple marketing messages in one digital destination.
We worked with Cystic Fibrosis Trust to facilitate Business Optimisation Strategy workshops and identify their different audience personas, how content could best be used to engage each audience type and developed a personalisation strategy.
The charity’s audience types were identified as:
Following these workshops, the Sagittarius team implemented the strategy that would allow each visitor to get the very best from the Cystic Fibrosis Trust website.
By implementing this strategy, Cystic Fibrosis Trust can continue to work towards a brighter future for everyone with cystic fibrosis by funding cutting-edge research, driving up standards of care and supporting people with the condition and their loved ones.
Leverage the power of Sitecore personalisation to connect with multiple audience types