Ian MacArthur

Chief Strategy Officer

As Chief Strategy Officer, Ian has over three decades of industry experience to support you and ensure your brand puts its best foot forward and wins.
He uses his design thinking to combine your customer needs and business ambitions to give you a blueprint for success in a digital world.

Ian's reputation for award-winning strategy, creativity, marketing, and transformation means he’ll observe critical trends and extract rare insights to craft, deliver, and optimise the ultimate experience that converts.

Areas of Expertise

  • Digital Strategy
  • Brand Strategy

Featured posts

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Sitecore

What is Social PPC Advertising?

What is Social PPC? Social PPC (Pay Per Click) is a form of paid digital advertising, but solely for placement on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other... Read more
Ecommerce

What’s exciting us about Sitecore in 2017?

At Nemetos Tanasuk, we believe that digital enables deeper levels of personalisation, so we work in partnership with our clients to create and maintain a digital presence that can evolve as they do. To do this, we need to be... Read more
Sitecore

The digital product evolution: 7 reasons why you should hire an agency

Digital has come a long way in a decade. While the 1990s saw computers and the Internet, the 2000s have seen the birth (and explosion) of social networking, the slow death of wires, and practically everything we own shrinking in... Read more
Sitecore

Sitecore performance optimisation: What, why and how?

The need for speed has never been more powerful than it is today. Whilst that sounds cliché, it’s so true in today’s advanced and digitally-driven world. Consumers spend more and more time on digital channels, and your website is often... Read more

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