Case Study Just Destination Retirement
Just is a long‑established UK financial services provider specialising in retirement solutions.
Just is a long‑established UK financial services provider specialising in retirement solutions.
As part of their ongoing digital evolution, Just engaged us to enhance and modernise the Destination Retirement website —a core tool that helps customers understand and plan their retirement journey with greater clarity and confidence.
Just set out to improve and modernise their Destination Retirement digital experience, ensuring it better supported customers as they navigate important retirement decisions. The goal was to create a clearer, more intuitive journey that builds confidence, reduces friction and reflects Just’s commitment to accessible, customer‑centric retirement planning. The project also needed to align with their wider digital roadmap and strengthen the foundations for future enhancements.
We partnered with Just to redesign and deliver an enhanced Destination Retirement website, creating a clearer and more intuitive customer journey. Building on our long‑standing collaboration and previous Martech audit work, we worked closely with their teams to refine user flows, strengthen the underlying Optimizely architecture and ensure the experience reflected Just’s broader digital ambitions. We also aligned design and functionality updates with their internal processes and legacy platforms, ensuring the new experience was both future‑ready and operationally robust.