Steph Powis

Client Partner

With an extensive 15-year background encompassing both agency and client-side experience, Steph boasts a strong foundation in leading transformation programs and is highly skilled in stakeholder management, budget oversight, strategy development, and change management.
Steph has been working with Sitecore for 7+ years, and she is passionate about prioritising customer-centricity, leveraging customer research and data to fuel transformative initiatives within organisations. Steph is also a certified ScrumMaster, registered Prince2 Practitioner and a certified SAFe 5 Product Owner/Product Manager.

Travel & Transport

Getting Less Traffic? Are You Prepared for the Seismic Search Shift in Travel?

The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more

Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more

AI

Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.

Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more

AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more