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Alex Lee

VP Experience Design

Alex has over 20 years of digital experience encompassing all aspects of customer-centred design and digital transformation, as a practitioner, consultant and team leader.

As a creative he has worked with brands such as Sony, Pepsi, Microsoft, Nickelodeon and an award-winning run with Red Bull (including work for the F1 team).

With Remarkable he has overseen our design and user experience practice, including how to specify to best enable the technology for many years. He has recently had the privilege to work on KSA projects for King Salman Park, the Ministry of Sport and King Faisal Specialist Hospital & Research Centre. 

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Ecommerce, Design Systems & Brand Governance

The Future of Experience: Designing for the Singular Interface

The way users interact with digital experiences is undergoing a profound transformation. The rise of AI-powered interfaces, ambient computing, and conversational design is pushing us towards a new paradigm: the singular interface. This isn’t just a design trend, it’s a... Read more
Customer Experience (CX), Design Systems & Brand Governance

From Pages to Conversations: Rethinking Website Architecture for the AI Era

For years, websites have been built around a familiar structure: pages, menus, and navigation. This architecture was designed to help users browse and self-serve, organising large volumes of information into digestible sections. But as digital behaviour evolves, this model is... Read more

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