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Alex Lee

VP Experience Design

Alex has over 20 years of digital experience encompassing all aspects of customer-centred design and digital transformation, as a practitioner, consultant and team leader.

As a creative he has worked with brands such as Sony, Pepsi, Microsoft, Nickelodeon and an award-winning run with Red Bull (including work for the F1 team).

With Remarkable he has overseen our design and user experience practice, including how to specify to best enable the technology for many years. He has recently had the privilege to work on KSA projects for King Salman Park, the Ministry of Sport and King Faisal Specialist Hospital & Research Centre. 

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Ecommerce, Content & Experience

Atomic Design Principles: How Brad Frost’s Approach Shapes Today’s Design Systems

In the versatile landscape of web design, the need for scalable, efficient, and consistent design systems has never been more... Read more
Ecommerce, Channel Optimisation

The Future of Experience: Designing for the Singular Interface

The way users interact with digital experiences is undergoing a profound transformation. The rise of AI-powered interfaces, ambient computing, and... Read more
Channel Optimisation, Content & Experience

From Pages to Conversations: Rethinking Website Architecture for the AI Era

For years, websites have been built around a familiar structure: pages, menus, and navigation. This architecture was designed to help... Read more

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