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Optimizely Upgrades

Let us help you keep your Optimizely implementation up-to-date

Optimizely Migration Specialists

Now is the time to upgrade your existing Optimizely or Episerver implementation to the latest version of Optimizely PaaS CMS 12 or SaaS CMS.

We are one of the most experienced Optimizely partners in the UK.

  • It might not cost as much as you think
  • We can do it faster than you think
  • We can do it with limited input from you if needed
  • We have time-limited incentives to help fund the migration cost
  • Total cost of ownership (TCO) will be lower after the migration

Optimizely Upgrade Specialists

Need to upgrade to a later version of Optimizely CMS? 
 
We can help you upgrade from any legacy version of Optimizely of Episerver to the latest PaaS CMS 12 or migrate to Optimizely SaaS CMS. We can collaborate with your current Optimizely partner, your in-house team, or manage the full process for you and adapt to your needs. 
 
As one of the few Optimizely Platinum Partners, and the UK’s first Optimizely agency, we have worked with many clients across industries since 2009 to help them maximise their investment in the platform. 
 
Our approach is based on proven experience and best practice. We aim to build long-term relationships with our clients, with some of those partnerships lasting for over 12 years with Optimizely, by providing value-driven upgrades that help modernise their platforms, improve performance, and prepare them for the future of digital experience. 

Why Upgrade Optimizely?

There are many reasons why upgrading is recommended, but we always start by understanding your business objectives.

Some of the most common technical reasons include:

  • End of Support: Optimizely versions typically go out of general support around 4-6 years after release.
  • Integrations: Older versions (Episerver 6, 7, 8, 9, 10, Optimizely 11), may not support the latest integrations across the Optimizely DXP suite or with modern third-party martech tools.
  • AI & Personalisation: The latest versions provide enhanced AI-driven features, such as Opal AI, Optimizely Content Recommendations and Optimizely Data Platform (ODP), not available in legacy versions.

Next Steps

We would love to speak with you, learn more about your current setup, and propose next steps. Every Optimizely implementation is unique, so the viability and complexity of an upgrade will vary. To provide accurate recommendations, we offer the following fixed-cost reviews:

  • Optimizely CMS Audit: A best-practice review of your implementation with a 200+ point RAG status report.
  • Audit + Smoke Test Upgrade: Running a straightforward test upgrade to highlight potential issues and provide accurate estimations.
  • Optimizely PaaS CMS Audit for readiness to go to SaaS CMS: Assessing your implementation (on-premise or DXP hosted PaaS) to understand and highlight any key issues to move your website design, content and data to the latest Optimizely SaaS CMS version
  • Optimizely Experimentation & AI Audit: Reviewing readiness for Optimizely’s AI-powered personalisation tools, including Content Recommendations and Optimizely Data Platform.

Optimizely Upgrade FAQs

The cost is determined by the volume of work and this can vary from weeks to months, largely depending how old your current version is and if your version was built to best practices in the first place. This variance is why we recommend an audit to explore what the starting point is. 

Yes, upgrading from legacy versions to CMS 12 is possible. CMS 12 is built on ASP.NET Core, which introduces significant architectural changes. While most packages and APIs are similar, the upgrade involves code refactoring and infrastructure updates. Optimizely provides an Upgrade Assistant tool to help with the transition. Our audit process is designed to evaluate the viability of migrating your website design, content and data to the latest Optimizely SaaS CMS version. 

In many cases, your existing license may remain valid if you’re upgrading within the same CMS product family. However, cloud-based deployments (e.g., DXP, SaaS) require an instance-bound license, and on-premise setups need a permanent IP or MAC address. Licensing adjustments may be necessary depending on your hosting and deployment model. 

We are flexible, we can collaborate with your existing partner or team or deliver the upgrade independently. We are used to operating as part of a multi-agency team and can adapt to your needs. 

No. We have experience with Optimizely implementations hosted on-premise, on Azure, AWS, and other providers. CMS 12 supports modern hosting approaches, giving you flexibility and scalability. 

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Ready to modernise your Optimizely platform?

Get in touch today to start your upgrade journey.

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