Ian MacArthur

Chief Strategy Officer

As Chief Strategy Officer, Ian has over three decades of industry experience to support you and ensure your brand puts its best foot forward and wins.
He uses his design thinking to combine your customer needs and business ambitions to give you a blueprint for success in a digital world.

Ian's reputation for award-winning strategy, creativity, marketing, and transformation means he’ll observe critical trends and extract rare insights to craft, deliver, and optimise the ultimate experience that converts.

Featured posts

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AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more
CRM

Why Your CRM Is Damaging Your Business

Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout.  Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more
Digital Marketing

AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta

On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the evolution of AI, search, and its transformational impact on the travel and hospitality industry.   As user behaviour shifts, technologies mature,... Read more
Sitecore

Travel PPC: 8 Essential Tips

Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more

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