Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport
Marketing for Tourism: The Biggest Mistakes
The tourism sector is soaring. More and more people are looking for their escape from reality heading into the new year. A spokesperson for Allianz Travel reported they “expect that 2024 will set a new record.” But despite the customers... Read more
Travel & Transport
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of their brand. 81% of customers find products and services through search engines? Surprisingly, many marketers in the aviation sector are... Read more
Ecommerce, Sitecore
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping right now. Working with Advanis, Sitecore surveyed over 2000 UK residents to understand their biggest concerns and motivators going into... Read more
Digital Marketing, Sitecore
Sitecore Search results
While preparing for a recent talk at the London Sitecore User Group at Sagittarius offices on the subject of Sitecore Content Search: Building a frontend for Sitecore Search results, I discovered some great content (both from Sitecore and the wider... Read more
Sitecore
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus significant effort around cart abandonment strategies. Cart abandonment occurs when a shopper adds a product to the online cart of... Read more
Sitecore
Sitecore Connect: Unleashing the Power
Maintaining an engaging customer experience and personalised online presence is crucial for businesses. Sitecore, a leading digital experience platform, has been transformative in this sphere and one of the key components that elevates Sitecore’s capabilities in the new composable world... Read more