Digital Marketing – Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Channel Optimisation
June 20, 2023
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively....
CRM & Data, Digital Marketing
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Travel & Transport, Content & Experience
June 7, 2023
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the...
Ecommerce, Events
May 24, 2023
3 key takeaways from Seamless Middle East
Over the last two days, Dubai has played host to one of the most anticipated events in digital commerce: Seamless...
Content & Experience, Digital Marketing
May 16, 2023
Web Accessibility: Empowering Digital Experiences with Remarkable
Here at Remarkable, we believe web accessibility is vital. As such, I’d like to share with you the importance of...
Content & Experience, Digital Marketing
May 4, 2023
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content...
Manufacturing, Channel Optimisation
May 4, 2023
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of...
Content & Experience, Digital Marketing
April 12, 2023
5 Tips for Getting the Most Value From Your Digital Agency
Your digital agency should be an extension of your team. At Sagittarius, we love working collaboratively with our clients to...
CRM & Data, Digital Marketing
April 4, 2023
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool...
Financial Services, Digital Marketing
March 22, 2023
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a...
Financial Services, Digital Marketing
February 3, 2023
SEO For Insurance Companies
Google processes over 8.5 billion searches daily and almost monopolises the search engine space with a global market share of...
Financial Services, Channel Optimisation
February 3, 2023
Digital Marketing Strategy For Insurance Companies
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance...