Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Sitecore
How Much Does Sitecore Cost?
If you’re looking at this page, chances are you’re considering new website technology like Sitecore XP or Sitecore XM Cloud, or one of their top-tier tools like Sitecore Send, Sitecore Personalize or Sitecore Accelerate. Sitecore is a leading enterprise-level DXP... Read more
Travel & Transport
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Travel & Transport
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
CRM & Data, Salesforce
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience technology, with Salesforce, the top CRM provider... Read more
Sitecore
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more
Sitecore
Sitecore Pricing
Sitecore is an enterprise-level DXP platform that operates on a fee-based model, but navigating Sitecore pricing and the tools you may need can prove challenging. Due to the various licensing models, deployment options, and add-ons available, Sitecore costs vary greatly.... Read more