Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Ecommerce, Contentful
Contentful ECommerce
In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing consumer demand for personalised experiences is highlighted by the fact that 71% of consumers expect companies to deliver personalised interactions,... Read more
Travel & Transport, CRM & Data
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the stage for... Read more
Travel & Transport, Digital Marketing
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Travel & Transport
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Travel & Transport
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more
Travel & Transport
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design can make or break your success. If customers don’t recognise your brand, struggle to navigate or can’t trust the website... Read more
Travel & Transport
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic travel ecommerce platform tailored to the unique and complex needs of their customers. In this blog, we are looking at... Read more