Insights

All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites and applications. One of the key features that makes Optimizely so versatile and powerful is the Optimizely plugin ecosystem. Understanding... Read more

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more

Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more

In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter.  This makes it imperative for... Read more