Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Travel & Transport
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
Travel & Transport
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more
Travel & Transport, AI
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
Travel & Transport
Hiring a Hotel Digital Agency
With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive. It’s not just about looking great. Your website should provide personalised, engaging experiences across all touch-points to truly connect and... Read more
Travel & Transport, Digital Marketing
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and changing consumer preferences. As airlines strive to stay competitive and meet the evolving demands of their passengers, embracing digital marketing... Read more
Travel & Transport, CRM & Data
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of the travel and... Read more
Travel & Transport
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation emerges as a strategic imperative, now more than ever. To improve customer experience, enhance airline performance, and maintain competitiveness, an... Read more