Insights

Insight-driven, quality-focused content written by the experts.

Travel & Transport, AI

Hotels Using AI in 2024

AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, AI

AI In Hotels

The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
AI

AI in Customer Service: What is It & Why Do You Need It?

Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the integration of Artificial Intelligence (AI) in Customer Service is no longer a futuristic concept but a concrete reality. This integration... Read more
AI, CRM & Data

Is Your Salesforce Ready for the AI Revolution?

In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Events, AI

Unifying Your Customer Data with AI: Insights from Salesforce World Tour

  Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications.   In case you missed our... Read more
Manufacturing, Travel & Transport

What do the Travel and Manufacturing Markets Have in Common?

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more
Travel & Transport, AI

6 Ways AI Can Improve Business Performance

  Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work.  ... Read more
AI

Opal AI: Your New Virtual Assistant

Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and marketing. It’s already reshaping how we do day to day business operations and organisations that embrace AI position themselves to... Read more

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