Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, AI
The Future of AI in Finance
The rapid rise of Generative Artificial Intelligence (GenAI) in recent years has forced many industries to adapt and evolve at an astronomical rate. The financial services industry is no different: staying at the top of the game means embracing AI... Read more
AI, Sitecore
Introducing Sitecore Stream, Sitecore’s biggest AI play to date
It seems like a long time ago since we were sitting in the front row of the SUGCON Europe keynote address in Dublin watching Sitecore Chief Product Officer, Roger Connolly, tease us with some of the upcoming AI features that were to... Read more
AI
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, AI
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
AI
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the integration of Artificial Intelligence (AI) in Customer Service is no longer a futuristic concept but a concrete reality. This integration... Read more
AI, CRM & Data
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Events, AI
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more