Insights
Insight-driven, quality-focused content written by the experts.
Digital Marketing & Media, Personalisation & CRO
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms, hotels must adopt advanced marketing strategies to stay ahead. A well-constructed digital marketing plan can significantly boost online visibility, increase... Read more
AI & Automation, CRM & Data
10 Highlights from SUGCON Europe 2025 in Antwerp, Belgium
Spring has well and truly sprung, and that can only mean one thing for the Sitecore community in Europe – it’s time for SUGCON Europe 2025! Antwerp, Belgium was the scene of this year’s gathering on the 3rd and 4th... Read more
Digital Marketing & Media, Personalisation & CRO
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more
Remarkable News, AI & Automation
Peter Clisby Joins Remarkable as VP of Platforms and AI
We are excited to announce that Peter Clisby is now part of Remarkable (again). With over a decade of experience with DXP and related platforms, he has previously held roles such as Regional Sitecore Architect at Valtech, Senior Architect at... Read more
AI & Automation, Content Operations
Sitecore Announces 250 New Features Across its Ecosystem
There’s been a lot going on at Sitecore recently, to put it mildly. A host of new features have just been announced across XM Cloud, Content Hub, XP, and Sitecore Stream, among others. 250 of them, in fact! And new... Read more
AI & Automation, Personalisation & CRO
AI in Digital Marketing
More than 88% of brands use AI in Digital Marketing. The days of mass marketing blasts are fading faster than ever. Today’s consumers crave personalised experiences, and digital marketing needs to adapt. AI (Artificial Intelligence) is transforming the way we... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Omnichannel Marketing Explained
Not to be mistaken as a synonym for multichannel, omnichannel marketing is a ubiquitous approach to marketing that benefits consumers and brands alike. Here, we explain exactly what omnichannel is, how it differs from other marketing strategies and discuss its... Read more