Opticon 2025 marked a turning point in the digital experience landscape, and for Remarkable, it was our most successful showing yet. With a packed booth, high engagement from existing clients, and strong interest in our Martech Audit and Opal workshops, the event showcased the momentum behind our mission to deliver experiences that convert.
A Two-Day Journey into the Future of Marketing
This year’s Opticon was split into two distinct experiences:
Day 1: Partner Forum & OMVP Summit
A closed-door session for Optimizely partners, featuring executive updates, product deep-dives, and the unveiling of Opal’s agent orchestration capabilities.
Highlights included:
- A hands-on walkthrough of Opal’s newly released agent builder and workflow orchestration.
- Product updates across CMS, experimentation, and analytics.
- A clear call to action: partners must now build, educate, and adopt to help clients navigate the agentic future.
Day 2: Main Event with Clients
With over 1,300 attendees, Opticon London 2025 was the biggest yet and the positive energy was palpable. Remarkable’s booth drew significant attention, especially around our Opal enablement offerings and Martech Audit service.
Opal: The Agent Orchestration Platform for Marketing
The star of the show was undoubtedly Optimizely Opal, a purpose-built, AI-native platform designed to transform how marketing teams operate. Unlike generic AI tools, Opal is embedded across workflows, enriched with brand-specific context, and powered by autonomous agents that execute complex tasks.
Key features include:
- Workflow Builder: Chain multiple agents together to execute tasks like campaign planning, GEO/SEO optimisation, and experimentation setup, without writing code.
- Trigger Automation: Agents can be activated via chat, webhooks, email, or scheduled events, enabling autonomous execution across platforms.
- Context-Aware Intelligence: Workflows are enriched with brand-specific data, compliance rules, and historical performance, ensuring outputs are relevant and on-brand.
- Tool Integration: Agents connect with external systems like GA4, CMS, DAM, and CRM, enabling seamless execution across the marketing stack.
Opticon 2025 wasn’t just another industry event…it was a revolution, and Remarkable was at the heart of it. With high engagement from clients and a surge of interest in our Martech Audit and Opal workshops, the message was clear: Remarkable is leading the charge in digital experiences that convert.
Two Days. One Mission: Redefine What’s Possible
Day 1: Partner Forum & OMVP Summit
Behind closed doors, Optimizely partners got a front-row seat to the future. Executive briefings, product deep-dives, and the big reveal: Opal’s agent orchestration.
- We rolled up our sleeves for a hands-on with Opal’s new agent builder, no code, just pure innovation.
- Product updates spanned CMS, experimentation, and analytics.
- The call to action? Build, educate, and adopt, because the agentic future waits for nobody.
Day 2: Main Event with Clients
With over 1,300 attendees, Opticon London 2025 was electric. Our stand became the epicentre for Opal enablement and Martech Audit conversations. The energy? Off the charts.
Opal: The Agent Orchestration Platform for Marketing Mavericks
Opal isn’t just another AI tool. It’s the engine room for marketing teams ready to break the mould.
- Workflow Builder: Chain agents to run campaigns, optimise SEO, and set up experiments—fast, flexible, and jargon-free.
- Trigger Automation: Agents leap into action via chat, webhooks, email, or scheduled events.
- Context-Aware Intelligence: Every workflow is steeped in brand data, compliance, and performance history, so outputs are always on-brand.
- Tool Integration: Plug into GA4, CMS, DAM, CRM. Opal plays well with your whole stack.
- Custom Agent Creation: Build agents for market research, content modelling, or experiment planning. If you can imagine it, you can automate it.
Why Our Clients Should Care
At Remarkable, we don’t just follow trends, we set them. Opal is our secret weapon for clients who want to win, not just compete.
- Scalability & Speed: Multiply your team’s output. Run more AI-powered tasks, more often, with less effort.
- Cost Efficiency: Cut the busywork. Free your people for the work that matters.
- Conversion Optimisation: Agents route traffic to what works, live, in real time.
- Personalisation at Scale: Deliver 1-to-1 journeys, powered by predictive AI.
- SEO & GEO Visibility: Get found by AI-driven search engines like ChatGPT and Gemini.
What’s Next? Get Certified. Get Building. Get Ahead.
- Opal Partner Workshops: Our certified specialists are levelling up in November, building agents, extending tools, and creating workflows that wow.
- Opal Hackathon: We’re in it to win it. $5,000 in MDF funds, a $500 team prize, and a global stage to show what Remarkable can do. Kickoff: 27 October. Winners: 8 December.
- Opticon Online – 21 October: Missed the action? Catch up with industry leaders and all the big reveals. Sign up here.
Remarkable’s Role in the Opal Era
As a Platinum Optimizely partner, we’re not just watching the future—we’re building it. Our Martech Audit is helping brands get ready, and our Opal workshops are accelerating enablement.
Ready to Lead the Revolution?
If you’re serious about leaving your competitors in the dust and want to experience the power of Opal first-hand, let’s make it happen. Get in touch today to unlock our Opal workshops and discover how Remarkable can put you at the forefront of the agentic marketing era. Don’t just keep up…get ahead.
