Opal Unleashed: Remarkable at Opticon 2025

15 October 2025

By: Matthew Dunn

Categories: Events, AI & Automation, Digital Marketing & Media

Two Days. One Mission: Redefine What’s Possible

Day 1: Partner Forum & OMVP Summit

Behind closed doors, Optimizely partners got a front-row seat to the future. Executive briefings, product deep-dives, and the big reveal: Opal’s agent orchestration. 

  • We rolled up our sleeves for a hands-on with Opal’s new agent builder, no code, just pure innovation. 
  • Product updates spanned CMS, experimentation, and analytics. 
  • The call to action? Build, educate, and adopt, because the agentic future waits for nobody. 

Day 2: Main Event with Clients

With over 1,300 attendees, Opticon London 2025 was electric. Our stand became the epicentre for Opal enablement and Martech Audit conversations. The energy? Off the charts.

Crowd at Opticon

Opal: The Agent Orchestration Platform for Marketing Mavericks

Opal isn’t just another AI tool. It’s the engine room for marketing teams ready to break the mould. 

  • Workflow Builder: Chain agents to run campaigns, optimise SEO, and set up experiments—fast, flexible, and jargon-free. 
  • Trigger Automation: Agents leap into action via chat, webhooks, email, or scheduled events. 
  • Context-Aware Intelligence: Every workflow is steeped in brand data, compliance, and performance history, so outputs are always on-brand. 
  • Tool Integration: Plug into GA4, CMS, DAM, CRM. Opal plays well with your whole stack. 
  • Custom Agent Creation: Build agents for market research, content modelling, or experiment planning. If you can imagine it, you can automate it. 

Why Our Clients Should Care

At Remarkable, we don’t just follow trends, we set them. Opal is our secret weapon for clients who want to win, not just compete. 

  • Scalability & Speed: Multiply your team’s output. Run more AI-powered tasks, more often, with less effort. 
  • Cost Efficiency: Cut the busywork. Free your people for the work that matters. 
  • Conversion Optimisation: Agents route traffic to what works, live, in real time. 
  • Personalisation at Scale: Deliver 1-to-1 journeys, powered by predictive AI. 
  • SEO & GEO Visibility: Get found by AI-driven search engines like ChatGPT and Gemini. 

What’s Next? Get Certified. Get Building. Get Ahead.

  • Opal Partner Workshops: Our certified specialists are levelling up in November, building agents, extending tools, and creating workflows that wow. 
  • Opal Hackathon: We’re in it to win it. $5,000 in MDF funds, a $500 team prize, and a global stage to show what Remarkable can do. Kickoff: 27 October. Winners: 8 December. 
  • Opticon Online – 21 October: Missed the action? Catch up with industry leaders and all the big reveals. Sign up here. 

Remarkable’s Role in the Opal Era

As a Platinum Optimizely partner, we’re not just watching the future—we’re building it. Our Martech Audit is helping brands get ready, and our Opal workshops are accelerating enablement. 

Ready to Lead the Revolution?

If you’re serious about leaving your competitors in the dust and want to experience the power of Opal first-hand, let’s make it happen. Get in touch today to unlock our Opal workshops and discover how Remarkable can put you at the forefront of the agentic marketing era. Don’t just keep up…get ahead. 

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