AI is no longer just a buzzword in content operations. It’s becoming the backbone of how marketing teams plan, create, and deliver personalised experiences. Sitecore Content Hub, as the central content engine in Sitecore’s composable DXP, integrates powerful AI features that help brands maximise efficiency, consistency, and impact across channels.
Here are the top five AI capabilities in Sitecore Content Hub that every marketing team should know about.
AI content generation in Sitecore Content Hub Operations accelerates the creative process by producing on-brand drafts, headlines, and content variations instantly. Marketing teams can use these features to generate first drafts tailored to specific campaigns, audiences, or channels, reducing the effort of starting from scratch. This helps maintain brand voice consistency while allowing faster experimentation with tone, style, and messaging. By combining automation with human review, AI-generated content becomes a springboard for creativity, enabling teams to scale production, meet growing content demands, and free up time to focus on strategy, storytelling, and higher-value marketing initiatives.
Content optimisation powered by AI in Sitecore Content Hub Operations ensures that every piece of content can be fine-tuned for clarity, tone, and channel effectiveness. The system analyses draft content to provide recommendations that improve readability, align with brand guidelines, and adapt to audience expectations. By simply selecting the text in a chosen section of content, these features can let you fix spelling and grammar, make the content shorter or longer, summarise the content, and even change the tone to make it more formal, casual, informative, friendly or bold. Marketers benefit from more polished, impactful content that resonates with their audiences, while organisations gain efficiency in delivering high-quality, brand-aligned messaging at scale.
AI-driven content translation in Sitecore Content Hub Operations empowers global teams to deliver localised campaigns quickly and accurately. Instead of relying solely on manual translation processes, these features can automate the initial translation of copy into multiple languages, preserving tone, context, and meaning. This reduces the time and cost of bringing content to international markets, while allowing human reviewers to fine-tune nuances where needed.
By streamlining multilingual workflows, AI translation ensures consistency across regions, accelerates campaign launches, and enhances customer experiences no matter which region the content is being created for. The result is a scalable, efficient approach to managing global content without compromising on quality or brand integrity.
Managing digital assets at scale can quickly become overwhelming. With AI-powered image and video recognition, Content Hub can automatically generate metadata, keywords, and tags for assets as they’re uploaded. Instead of manually categorising thousands of files, marketers get searchable, structured content instantly. This makes assets easier to find, improves governance, and reduces time spent on administrative work.
Finding the right asset at the right moment is one of the biggest challenges in content management. Sitecore Content Hub has a bunch of AI-powered features that make this easier for the user. Visual search features let admins search for images, not just by filterable tags, but by prompt, attributes like colour, and even by uploading an image and finding similar images to it already in the DAM. You can also add a feature to display similar assets to an existing asset on the ‘Assets’ page and ‘Asset details’ page so it is always close to hand. Finding the right asset has never been easier.
Individually, these features save time and improve efficiency. Together, they transform how content is managed across the entire lifecycle, from creation to delivery to performance measurement. These AI features can reduce the manual burden on creative and marketing teams, so they can focus more on strategy, storytelling, and innovation.
As Sitecore continues to evolve its composable DXP vision, Content Hub’s AI capabilities ensure that marketers are not just keeping up with content demands but staying ahead with intelligent, scalable operations.
