Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Commerce & Experience Platforms
Scaling Financial Services Websites via Shared Templates in Optimizely CMS
Delivering scalable, secure, and high-performing Optimizely websites across a complex digital estate. In financial services, digital consistency isn’t just a technical challenge, it’s a strategic and legal imperative. For organisations like Just Group plc, managing a portfolio of websites across... Read more
AI & Automation, Commerce & Experience Platforms
Unlock the Power of Optimizely CMS 12: Why Now is the Time to Upgrade
Upgrading Optimizely CMS for the Modern Digital Experience For organisations on previous version of the Optimizely CMS, the shift to CMS 12 represents more than a version change: it’s a strategic upgrade to a modern, secure, and future-proof platform. Businesses... Read more
Remarkable News, Commerce & Experience Platforms
Remarkable Lands Sitecore XM Cloud Specialisation
Big news: Remarkable has officially earned the Sitecore XM Cloud (XMC) Specialisation, and we couldn’t be more thrilled. This isn’t just another badge. It’s recognition of the real work we’ve been doing to help brands modernise their digital platforms, move... Read more
Manufacturing, CRM & Data
Remarkable Delivers UX-Led Digital Transformation for CRU Group
Remarkable is pleased to announce the successful completion of a major digital transformation programme for CRU Group, a global leader in market intelligence for mining, metals and fertilisers. The engagement began with an extensive UX and design discovery phase, where... Read more
Customer Experience (CX), Digital Marketing & Media
Affiliate 2.0: Why Creator Commerce Outperforms Display Ads
The Evolution of Affiliate Marketing Affiliate marketing once lived and died by discount codes and static blog posts. But in 2025, the landscape has transformed. Today, creators holding a garlic press while dancing outsell carefully crafted display ads. Consumers aren’t... Read more
AI & Automation, Performance Marketing
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search results. The move follows recent tests in which ads began appearing inside AI Overviews in the UK. Together, these developments... Read more
Ecommerce, AI & Automation
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more
CRM & Data, Customer Experience (CX)
Why Your CRM Is Damaging Your Business
Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout. Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more