Insights

Insight-driven, quality-focused content written by the experts.

Ecommerce, Customer Experience (CX)

Atomic Design Principles: How Brad Frost’s Approach Shapes Today’s Design Systems

In the versatile landscape of web design, the need for scalable, efficient, and consistent design systems has never been more critical. Brad Frost’s Atomic Design principles have emerged as a revolutionary approach that addresses these needs by breaking down design... Read more
Ecommerce, CX Strategy & Transformation

Overcoming the Discovery Disconnect: Championing Customer Input for Lasting Impact

Customers are the very people our websites are built for, yet too often, their voices are left out of the conversations that shape these experiences. Between what customers truly need and what businesses assume they need lies a gap –... Read more

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