Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Channel Optimisation
November 4, 2025
TikTok Search Ads vs Google: Control, Intent and the Future of Discovery
TikTok Search Goes Mainstream TikTok has formally entered the search advertising market with Search Ads Campaigns. For the first time,...
Ecommerce, Channel Optimisation
May 16, 2025
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially...
Ecommerce, Travel & Transport
April 21, 2024
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In...
Ecommerce, Content & Experience
February 29, 2024
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
Ecommerce, Content & Experience
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
Ecommerce, Channel Optimisation
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
Ecommerce, CRM & Data
November 24, 2023
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...
Ecommerce, AI Agents & Automation
November 16, 2023
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus...
Ecommerce, AI Agents & Automation
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
Ecommerce, Channel Optimisation
November 7, 2023
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...
Ecommerce, Content & Experience
November 2, 2023
Designing the perfect basket: The hidden secret of e-commerce success
Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when...
Ecommerce, Content & Experience
September 21, 2023
Time is running out: Essential strategies for B2B Black Friday 2023
As we approach Black Friday 2023, the clock is ticking for B2B brands to finalise their strategies and make the...
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