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CRM & Data – Insights

Insight-driven, quality-focused content written by the experts.

Ecommerce, Content & Experience

December 28, 2023

Strategic Personalisation

In retail, an isolated purchase reflects a moment of triumph.  But brands know that true success comes from transforming that...

Ecommerce, Channel Optimisation

December 15, 2023

Gaining Value From Your Product Recommendations: Cross-selling on Any Device

According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...

Ecommerce, CRM & Data

November 24, 2023

Sitecore Holiday Shopping Trends Report 2023

Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...

Ecommerce, AI Agents & Automation

November 14, 2023

Maintaining Quality Customer Experience During Peak Sale Seasons

Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...

Ecommerce, Channel Optimisation

November 7, 2023

Driving Loyalty During Financial Crisis

In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...

Ecommerce, Content & Experience

November 2, 2023

Designing the perfect basket: The hidden secret of e-commerce success

Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when...

Ecommerce, Manufacturing

August 29, 2023

Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers

As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...

Ecommerce, Channel Optimisation

June 8, 2023

Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes

With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...

Ecommerce, Channel Optimisation

July 11, 2022

5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS

Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...

Ecommerce, CRM & Data

February 28, 2022

SHOULD YOU BE USING A D2C MODEL?

Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...

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